Why we choose Aashirvaad Atta for Roti ?
Atta is basically an Indian wheat flour used to make flat breads such as chapati, parantha, puri. In our mother’s time, it was prepared at home by grinding the wheat in homemade grinder known as chakki. Fibre content and gluten in atta is high, thus its dough can be strong and rolled out thin. In North India, wheat is the staple grain and people are dependent on it for daily meals. Their meals cannot be complete without parantha or roti. It happen many times that wheat has suffered a reputation loss due to various reasons like low carbs lifestyle, rise in gluten intolerance among people. Hence people got attracted to multigrain flour. Here we have a brand Aashirvaad, a well known brand in wheat flour. It was launched on 27 th May 2002 and soon became the number one brand atta packaging across the country. Aashirvaad atta i s made from the grains heavy on palm, golden in colour as well as hard. It is grounded by electronic or modern chakki to give it the right balance of colour, t
